Founded in 2013, Affinity was established as an owner and operator of financial services companies in sub-Saharan Africa. Affinity prides itself on establishing digital-forward and branch-light financial institutions, leveraging fintech and innovative design to improve financial access and affordability. Affinity made its first investment in 2015, acquiring PayFlex in Ghana.
Affinity is a full-fledged digitally-driven financial institution that provides affordable services to the underserved and unbanked.
They have built channels for both digital natives and low-fidelity users, enabling them to provide banking services 24/7 to all individuals and MSMEs at a low cost.
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